{"id":9807,"date":"2024-03-14T00:00:00","date_gmt":"2024-03-13T23:00:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/distribution-une-nouvelle-limitation-des-promotions\/"},"modified":"2024-03-14T00:00:00","modified_gmt":"2024-03-13T23:00:00","slug":"distribution-une-nouvelle-limitation-des-promotions","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/distribution-une-nouvelle-limitation-des-promotions\/","title":{"rendered":"Distribution : une nouvelle limitation des promotions"},"content":{"rendered":"<p>En 2018, les r\u00e8gles relatives \u00e0 la concurrence et \u00e0 la libre fixation des prix ont connu un temp\u00e9rament en ce qui concerne les promotions sur les produits alimentaires. Une limitation d\u00e9sormais \u00e9tendue \u00e0 d\u2019autres cat\u00e9gories de produits. Lesquelles ?<\/p>\n<h2>Produits de grande consommation : les promotions encadr\u00e9es<\/h2>\n<p>En 2018, la loi dite \u00ab Egalim \u00bb a instaur\u00e9 une limitation des promotions pouvant \u00eatre appliqu\u00e9es sur les produits alimentaires par les distributeurs.<\/p>\n<p>Ainsi, il n\u2019est plus possible pour les distributeurs d\u2019appliquer des promotions sup\u00e9rieures \u00e0 34 % sur les produits alimentaires.<\/p>\n<p>Depuis le 1er mars 2024, cette r\u00e8gle s\u2019applique \u00e9galement aux produits de parfumerie, d\u2019hygi\u00e8ne et du rayon droguerie.<\/p>\n<p>Pour rappel, cette r\u00e8gle est mise en place pour prot\u00e9ger les entreprises productrices de ces produits dans leurs rapports avec le secteur de la distribution et ainsi, garantir qu\u2019elles puissent conserver un niveau de marges suffisant.<\/p>\n<div>Sources :  <\/p>\n<ul>\n<li><a href=\"https:\/\/www.economie.gouv.fr\/actualites\/encadrement-promotions-produits-hygiene-entretien-egalim\" rel=\"noopener\" target=\"_blank\">Actualit\u00e9 du minist\u00e8re de l\u2019\u00c9conomie, des Finances et de la Souverainet\u00e9 industrielle et num\u00e9rique du 27 f\u00e9vrier 2024 : \u00ab Comprendre l\u2019encadrement des promotions sur les produits d\u2019hygi\u00e8ne au 1er mars \u00bb<\/a><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.weblex.fr\/weblex-actualite\/distribution-une-nouvelle-limitation-des-promotions\" target=\"_blank\" rel=\"noopener\">Distribution : une nouvelle limitation des promotions<\/a> &#8211; \u00a9 Copyright WebLex<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.weblex.fr\/sites\/default\/files\/actualites\/images\/promhyg.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2018, les r\u00e8gles relatives \u00e0 la concurrence et \u00e0 la libre fixation des prix ont connu un temp\u00e9rament en ce qui concerne les promotions sur les produits alimentaires. Une limitation d\u00e9sormais \u00e9tendue \u00e0 d\u2019autres cat\u00e9gories de produits. Lesquelles ?<\/p>\n","protected":false},"author":0,"featured_media":9808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-9807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribution : une nouvelle limitation des promotions - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/distribution-une-nouvelle-limitation-des-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distribution : une nouvelle limitation des promotions - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"En 2018, les r\u00e8gles relatives \u00e0 la concurrence et \u00e0 la libre fixation des prix ont connu un temp\u00e9rament en ce qui concerne les promotions sur les produits alimentaires. 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