{"id":8114,"date":"2023-05-24T00:00:00","date_gmt":"2023-05-23T22:00:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/enregistrement-dune-marque-gare-a-la-contestation\/"},"modified":"2023-05-24T00:00:00","modified_gmt":"2023-05-23T22:00:00","slug":"enregistrement-dune-marque-gare-a-la-contestation","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/enregistrement-dune-marque-gare-a-la-contestation\/","title":{"rendered":"Enregistrement d\u2019une marque : gare \u00e0 la contestation !"},"content":{"rendered":"<p>Une soci\u00e9t\u00e9 d\u00e9cide de contester l\u2019enregistrement d\u2019une marque d\u00e9pos\u00e9e par une autre entreprise, au motif que l\u2019id\u00e9ogramme chinois la composant est similaire au sien. Que va d\u00e9cider le juge ?<\/p>\n<h2>Enregistrement d\u2019une marque : il faut avoir conscience de la similarit\u00e9 !<\/h2>\n<p>Une entreprise d\u00e9pose une marque pour la faire enregistrer aupr\u00e8s de l\u2019INPI (Institut national de la propri\u00e9t\u00e9 industrielle).<\/p>\n<p>Un d\u00e9p\u00f4t contest\u00e9 par une autre soci\u00e9t\u00e9, celle-ci estimant que sa propre marque (d\u00e9pos\u00e9e ant\u00e9rieurement) et celle de l\u2019entreprise peuvent, en raison de leur similarit\u00e9, engendrer un risque de confusion chez les consommateurs.<\/p>\n<p>Pourquoi ? Parce que les marques litigieuses \u00e9taient toutes deux compos\u00e9es d\u2019id\u00e9ogrammes chinois faisant r\u00e9f\u00e9rence au secteur viticole\u2026<\/p>\n<p>Saisi de cette contestation, le juge a estim\u00e9 qu\u2019il n\u2019y avait pas de risque de confusion, le public fran\u00e7ais ne sachant g\u00e9n\u00e9ralement ni parler ni d\u00e9chiffrer le mandarin.<\/p>\n<p>Le consommateur, qui per\u00e7oit ces signes comme \u00e9tant figuratifs, ne peut pas avoir conscience d\u2019une \u00e9ventuelle similarit\u00e9. Le d\u00e9p\u00f4t de la marque par l\u2019entreprise est donc valid\u00e9 !<\/p>\n<div>Sources :  <\/p>\n<ul>\n<li>Arr\u00eat de la cour d\u2019appel de Paris du 27 janvier 2023, n\u00b0 21\/18979 (NP)<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.weblex.fr\/weblex-actualite\/enregistrement-d-une-marque-gare-a-la-contestation\" target=\"_blank\" rel=\"noopener\">Enregistrement d\u2019une marque : gare \u00e0 la contestation !<\/a> &#8211; \u00a9 Copyright WebLex<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.weblex.fr\/sites\/default\/files\/actualites\/images\/inpi.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une soci\u00e9t\u00e9 d\u00e9cide de contester l\u2019enregistrement d\u2019une marque d\u00e9pos\u00e9e par une autre entreprise, au motif que l\u2019id\u00e9ogramme chinois la composant est similaire au sien. Que va d\u00e9cider le juge ?<\/p>\n","protected":false},"author":0,"featured_media":8115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-8114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enregistrement d\u2019une marque : gare \u00e0 la contestation ! - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/enregistrement-dune-marque-gare-a-la-contestation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enregistrement d\u2019une marque : gare \u00e0 la contestation ! - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Une soci\u00e9t\u00e9 d\u00e9cide de contester l\u2019enregistrement d\u2019une marque d\u00e9pos\u00e9e par une autre entreprise, au motif que l\u2019id\u00e9ogramme chinois la composant est similaire au sien. 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