{"id":7588,"date":"2023-02-24T05:45:00","date_gmt":"2023-02-24T04:45:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/entrepreneurs-de-linteret-de-connaitre-laudience-de-son-site-web\/"},"modified":"2023-02-24T05:45:00","modified_gmt":"2023-02-24T04:45:00","slug":"entrepreneurs-de-linteret-de-connaitre-laudience-de-son-site-web","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/entrepreneurs-de-linteret-de-connaitre-laudience-de-son-site-web\/","title":{"rendered":"Entrepreneurs : de l\u2019int\u00e9r\u00eat de conna\u00eetre l\u2019audience de son site web"},"content":{"rendered":"<p >Les donn\u00e9es d\u2019audience d\u2019un site web doivent faire l\u2019objet d\u2019une attention particuli\u00e8re par les dirigeants d\u2019entreprise. Pourquoi ? Comment analyser ces donn\u00e9es ? \u00c9l\u00e9ments de r\u00e9ponses\u2026<\/p>\n<div>\n<h2>Analyser et exploiter les donn\u00e9es d\u2019audience de son site web<\/h2>\n<p>En tant qu\u2019entrepreneur, vous avez tout int\u00e9r\u00eat \u00e0 analyser les statistiques de votre site web. Cela vous permet de savoir si l\u2019audience correspond \u00e0 sa cible, et cela vous apporte des indications pr\u00e9cieuses pour \u00e9tablir votre strat\u00e9gie commerciale.<\/p>\n<p>Conna\u00eetre l\u2019audience de votre site web vous permet dans un premier temps :<\/p>\n<ul>\n<li>de d\u00e9terminer les habitudes d\u2019audience de vos visiteurs (origine g\u00e9ographique, jours et heures de visite sur votre site, etc.) ;<\/li>\n<li>de faire \u00e9voluer votre r\u00e9f\u00e9rencement et vos contenus, pour am\u00e9liorer la visibilit\u00e9 de votre site et augmenter sa fr\u00e9quentation (par exemple, en vous appuyant sur les mots-cl\u00e9s les plus efficaces et les articles et sujets les plus consult\u00e9s) ;<\/li>\n<li>de positionner votre site web par rapport \u00e0 vos concurrents.<\/li>\n<\/ul>\n<p>Ensuite, cela va vous permettre d\u2019analyser le comportement de vos clients :<\/p>\n<ul>\n<li>d\u00e9couvrir les types de contenus appr\u00e9ci\u00e9s ;<\/li>\n<li>apporter des r\u00e9ponses cibl\u00e9es sur les sujets qui les int\u00e9ressent ;<\/li>\n<li>comprendre et \u00e9liminer les points bloquants dans le parcours utilisateur (abandons de page, de panier, etc.).<\/li>\n<\/ul>\n<p>Enfin, l\u2019analyse de vos donn\u00e9es d\u2019audience va \u00e9galement vous permettre de mesurer l\u2019efficacit\u00e9 de votre site web :<\/p>\n<ul>\n<li>vous savez ce qui pla\u00eet et ce qui ne pla\u00eet pas ;<\/li>\n<li>vous pouvez utiliser les canaux de communication les plus efficaces (moteurs de recherche, e-mailings, publicit\u00e9s en ligne, etc.) ;<\/li>\n<li>vous pouvez optimiser le co\u00fbt des d\u00e9veloppements de votre site web et des campagnes que vous menez.<\/li>\n<\/ul>\n<p>Mais comment analyser vos donn\u00e9es d\u2019audience ?<\/p>\n<p>Tout d\u2019abord, il faut mesurer le trafic de votre site web (origine du trafic, nombre de visites, g\u00e9olocalisation, pourcentage de nouveaux visiteurs).<\/p>\n<p>Ensuite, il faut \u00e9valuer le comportement des visiteurs (fr\u00e9quence, temps pass\u00e9 sur le site, sur une page).<\/p>\n<p>Enfin, il faut analyser l\u2019efficacit\u00e9 de votre site web (nombre de contacts qualifi\u00e9s ou de prospects obtenus, co\u00fbt d\u2019acquisition d\u2019un prospect, volume des ventes, etc.).<\/p>\n<p>Ces analyses se font via des outils de mesure d\u2019audience (ou \u00ab web analytics \u00bb). \u00c0 ce titre, privil\u00e9giez les outils recommand\u00e9s par la <a href=\"https:\/\/www.cnil.fr\/fr\/cookies-et-autres-traceurs\/regles\/cookies-solutions-pour-les-outils-de-mesure-daudience\" target=\"_blank\" rel=\"noopener\">CNIL <\/a>(Commission nationale de l\u2019informatique et des libert\u00e9s).<\/p>\n<p>Ces outils vous permettront :<\/p>\n<ul>\n<li>de g\u00e9n\u00e9rer des tableaux de bords statistiques ;<\/li>\n<li>de mesurer le trafic, le r\u00e9f\u00e9rencement, la performance des mots-cl\u00e9s utilis\u00e9s ;<\/li>\n<li>d\u2019int\u00e9grer des balises dans le code du site pour collecter des donn\u00e9es sp\u00e9cifiques ;<\/li>\n<li>de mesurer l\u2019efficacit\u00e9 de la publicit\u00e9 ; etc.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Source<\/span> : Actualit\u00e9 de francenum.gouv.fr du 6 f\u00e9vrier 2023, mise \u00e0 jour le 8 f\u00e9vrier 2023 : \u00ab Comment augmenter l\u2019efficacit\u00e9 de son site internet en analysant ses donn\u00e9es d\u2019audience ? \u00bb<\/p>\n<p><a title=\"Entrepreneurs : de l\u2019int\u00e9r\u00eat de conna\u00eetre l\u2019audience de son site web\" href=\"https:\/\/www.weblex.fr\/weblex-actualite\/entrepreneurs-de-linteret-de-connaitre-laudience-de-son-site-web\" target=\"_blank\" rel=\"noopener\">Entrepreneurs : de l\u2019int\u00e9r\u00eat de conna\u00eetre l\u2019audience de son site web <\/a>\u00a9 Copyright WebLex &#8211; 2023<\/p>\n<\/div>\n<p><img src='https:\/\/www.weblex.fr\/images\/flux_actus\/trafficwebsite.jpg'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es d\u2019audience d\u2019un site web doivent faire l\u2019objet d\u2019une attention particuli\u00e8re par les dirigeants d\u2019entreprise. Pourquoi ? Comment analyser ces donn\u00e9es ? \u00c9l\u00e9ments de r\u00e9ponses\u2026<\/p>\n","protected":false},"author":0,"featured_media":7589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurs : de l\u2019int\u00e9r\u00eat de conna\u00eetre l\u2019audience de son site web - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/entrepreneurs-de-linteret-de-connaitre-laudience-de-son-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurs : de l\u2019int\u00e9r\u00eat de conna\u00eetre l\u2019audience de son site web - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Les donn\u00e9es d\u2019audience d\u2019un site web doivent faire l\u2019objet d\u2019une attention particuli\u00e8re par les dirigeants d\u2019entreprise. 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