{"id":7397,"date":"2023-01-27T05:55:00","date_gmt":"2023-01-27T04:55:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/mauvaise-influenceur-la-dgccrf-rappelle-la-reglementation\/"},"modified":"2023-01-27T05:55:00","modified_gmt":"2023-01-27T04:55:00","slug":"mauvaise-influenceur-la-dgccrf-rappelle-la-reglementation","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/mauvaise-influenceur-la-dgccrf-rappelle-la-reglementation\/","title":{"rendered":"Mauvaise influence(ur) : la DGCCRF rappelle la r\u00e9glementation"},"content":{"rendered":"<p >Selon une enqu\u00eate de la DGCCRF, 6 influenceurs sur 10 ne respectent pas la r\u00e9glementation. Sur quels aspects exactement ?<\/p>\n<div>\n<h2>60 % des influenceurs contr\u00f4l\u00e9s en anomalie<\/h2>\n<p>Depuis 2021, la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF) enqu\u00eate sur les pratiques commerciales d\u2019une soixantaine d\u2019influenceurs. Des proc\u00e9dures ont d\u2019ailleurs \u00e9t\u00e9 engag\u00e9es contre certains, en raison de l\u2019irrespect de la r\u00e9glementation sur la publicit\u00e9 et les droits des consommateurs.<\/p>\n<p>Les contr\u00f4les ont notamment vis\u00e9 des influenceurs disposant d\u2019un nombre cons\u00e9quent d\u2019abonn\u00e9s ou faisant l\u2019objet de signalements par les consommateurs eux-m\u00eames. Il a ainsi pu \u00eatre relev\u00e9 que 60 % des influenceurs \u00e9taient en anomalie.<\/p>\n<p>Les principaux probl\u00e8mes relev\u00e9s sont les suivants :<\/p>\n<ul>\n<li>m\u00e9connaissance des r\u00e8gles relatives \u00e0 la transparence du caract\u00e8re commercial de leur publication ;<\/li>\n<li>tromperie sur les propri\u00e9t\u00e9s des produits vendus ;<\/li>\n<li>promotions de produits ou services risqu\u00e9s, comme les paris sportifs ;<\/li>\n<li>utilisation interdite du compte personnel de formation (CPF) pour r\u00e9cup\u00e9rer des esp\u00e8ces ou des cadeaux, etc.<\/li>\n<\/ul>\n<p>La DGCCRF conseille d\u00e8s lors aux consommateurs d\u2019\u00eatre vigilants lors de la consultation d\u2019annonces propos\u00e9es sur les r\u00e9seaux sociaux, et promues par des influenceurs, de comparer les prix et les caract\u00e9ristiques des produits entre plusieurs sites avant de commander et de faire jouer la concurrence.<\/p>\n<p><span style=\"text-decoration: underline;\">Source<\/span> : Communiqu\u00e9 de presse n\u00b0 525 du minist\u00e8re de l&#8217;\u00c9conomie, des Finances et de la Souverainet\u00e9 industrielle et num\u00e9rique du 23 janvier 2023 : \u00ab Marketing d\u2019influence : 60 % des influenceurs cibl\u00e9s par la DGCCRF en anomalie \u00bb<\/p>\n<p><a title=\"Mauvaise influence(ur) : la DGCCRF rappelle la r\u00e9glementation\" href=\"https:\/\/www.weblex.fr\/weblex-actualite\/mauvaise-influenceur-la-dgccrf-rappelle-la-reglementation\" rel=\"nofollow noopener\" target=\"_blank\">Mauvaise influence(ur) : la DGCCRF rappelle la r\u00e9glementation<\/a> \u00a9 Copyright WebLex &#8211; 2023<\/p>\n<\/div>\n<p><img src='https:\/\/www.weblex.fr\/images\/flux_actus\/influenceurfin.jpg'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon une enqu\u00eate de la DGCCRF, 6 influenceurs sur 10 ne respectent pas la r\u00e9glementation. Sur quels aspects exactement ?<\/p>\n","protected":false},"author":0,"featured_media":6598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-7397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mauvaise influence(ur) : la DGCCRF rappelle la r\u00e9glementation - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/mauvaise-influenceur-la-dgccrf-rappelle-la-reglementation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mauvaise influence(ur) : la DGCCRF rappelle la r\u00e9glementation - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Selon une enqu\u00eate de la DGCCRF, 6 influenceurs sur 10 ne respectent pas la r\u00e9glementation. 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