{"id":6672,"date":"2022-10-07T05:55:00","date_gmt":"2022-10-07T03:55:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/publicite-televisee-pour-le-cinema-prolongation-de-lautorisation\/"},"modified":"2022-10-07T05:55:00","modified_gmt":"2022-10-07T03:55:00","slug":"publicite-televisee-pour-le-cinema-prolongation-de-lautorisation","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/publicite-televisee-pour-le-cinema-prolongation-de-lautorisation\/","title":{"rendered":"Publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour le cin\u00e9ma : prolongation de l\u2019autorisation"},"content":{"rendered":"<p >Par principe, certains produits ne peuvent pas faire l\u2019objet d\u2019une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e. C\u2019est par exemple le cas du tabac, de la plupart des boissons alcoolis\u00e9es, mais aussi du cin\u00e9ma\u2026 Cependant, la crise sanitaire ayant fortement impact\u00e9e l\u2019industrie du cin\u00e9ma, le Gouvernement a consenti \u00e0 une exception\u2026<\/p>\n<div>\n<h2>Publicit\u00e9 pour le cin\u00e9ma : une exp\u00e9rimentation prolong\u00e9e<\/h2>\n<p>En 2020, pour aider l\u2019industrie du cin\u00e9ma \u00e0 se relancer apr\u00e8s le premier confinement, le Gouvernement a d\u00e9cid\u00e9 d\u2019appliquer une exception temporaire \u00e0 l\u2019interdiction de diffuser de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e en rapport avec le cin\u00e9ma.<\/p>\n<p>Du fait des confinements qui ont suivis, cette exception, qui devait prendre fin au 6 f\u00e9vrier 2022, avait d\u00e9j\u00e0 \u00e9tait prolong\u00e9e jusqu\u2019au 6 octobre 2022.<\/p>\n<p>Cette possibilit\u00e9 temporaire de diffuser ce type de publicit\u00e9 devait permettre au Gouvernement de se prononcer sur une \u00e9ventuelle p\u00e9rennisation du dispositif. En ce sens, un rapport \u00e9tait attendu durant l\u2019\u00e9t\u00e9 pour mesurer les effets de cette exp\u00e9rimentation.<\/p>\n<p>Paru en juillet 2022, il souligne \u00ab le caract\u00e8re atypique de la p\u00e9riode, d\u2019une part, et l\u2019insuffisance de donn\u00e9es, d\u2019autre part \u00bb. Le Gouvernement pr\u00e9f\u00e8re donc reporter \u00e0 nouveau l\u2019\u00e9ch\u00e9ance de cette exp\u00e9rimentation, qui doit d\u00e9sormais prendre fin le 6 avril 2024.<\/p>\n<p><span style=\"text-decoration: underline;\">Source<\/span> :<\/p>\n<ul>\n<li>D\u00e9cret n\u00b0 2022-1290 du 3 octobre 2022 prorogeant l&#8217;autorisation de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e en faveur du cin\u00e9ma<\/li>\n<li>Rapport \u00e0 la Premi\u00e8re ministre relatif au d\u00e9cret n\u00b0 2022-1290 du 3 octobre 2022 prorogeant l&#8217;autorisation de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e en faveur du cin\u00e9ma<\/li>\n<\/ul>\n<p><a title=\"Publicit\u00e9 : le grand \u00e9cran dans le petit !\" href=\"https:\/\/www.weblex.fr\/weblex-actualite\/publicite-televisee-pour-le-cinema-prolongation-de-lautorisation\" rel=\"nofollow noopener\" target=\"_blank\">Publicit\u00e9 : le grand \u00e9cran dans le petit ! <\/a>\u00a9 Copyright WebLex &#8211; 2022<\/p>\n<\/div>\n<p><img src='https:\/\/www.weblex.fr\/images\/flux_actus\/cinemapub.jpg'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par principe, certains produits ne peuvent pas faire l\u2019objet d\u2019une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e. C\u2019est par exemple le cas du tabac, de la plupart des boissons alcoolis\u00e9es, mais aussi du cin\u00e9ma\u2026 Cependant, la crise sanitaire ayant fortement impact\u00e9e l\u2019industrie du cin\u00e9ma, le Gouvernement a consenti \u00e0 une exception\u2026<\/p>\n","protected":false},"author":0,"featured_media":6673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-6672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour le cin\u00e9ma : prolongation de l\u2019autorisation - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/publicite-televisee-pour-le-cinema-prolongation-de-lautorisation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour le cin\u00e9ma : prolongation de l\u2019autorisation - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Par principe, certains produits ne peuvent pas faire l\u2019objet d\u2019une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e. 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