{"id":6645,"date":"2022-10-03T05:45:00","date_gmt":"2022-10-03T03:45:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/marketing-de-reseau-et-systemes-pyramidaux-faites-la-difference\/"},"modified":"2022-10-03T05:45:00","modified_gmt":"2022-10-03T03:45:00","slug":"marketing-de-reseau-et-systemes-pyramidaux-faites-la-difference","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/marketing-de-reseau-et-systemes-pyramidaux-faites-la-difference\/","title":{"rendered":"Marketing de r\u00e9seau et syst\u00e8mes pyramidaux : faites la diff\u00e9rence !"},"content":{"rendered":"<p >Le marketing de r\u00e9seau ou multi-level marketing (MLM) est une fa\u00e7on de commercer en impliquant directement son r\u00e9seau dans la promotion et la distribution de son produit. Derri\u00e8re la promesse d\u2019un profit rapide, la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF) appelle \u00e0 la vigilance\u2026<\/p>\n<div>\n<h2> Des indices pour d\u00e9celer une situation de marketing de r\u00e9seau frauduleuse<\/h2>\n<p>Souvent assimil\u00e9 aux syst\u00e8mes de Ponzi ou pyramidaux, le marketing de r\u00e9seau s\u2019en distingue n\u00e9anmoins en ce qu\u2019il s\u2019agit d\u2019une activit\u00e9 l\u00e9gale. Elle consiste \u00e0 adh\u00e9rer \u00e0 un r\u00e9seau de vente par le biais d\u2019un parrainage et, une fois int\u00e9gr\u00e9, \u00e0 chercher \u00e0 vendre le produit tout en recrutant \u00e0 son tour de nouveaux membres dans le r\u00e9seau.<\/p>\n<p>Dans ce cadre, les membres du r\u00e9seau sont r\u00e9mun\u00e9r\u00e9s de 2 fa\u00e7ons : d\u2019une part, par les ventes qu\u2019ils effectuent et, d\u2019autre part, par une commission touch\u00e9e sur les ventes des personnes recrut\u00e9es par eux.<\/p>\n<p>La diff\u00e9rence avec les syst\u00e8mes pyramidaux se trouve dans le fait que ces derniers ne reposent pas ou peu sur la vente d\u2019un produit, mais principalement sur l\u2019adh\u00e9sion on\u00e9reuse des nouveaux membres du r\u00e9seau.<\/p>\n<p>La Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF) donne quelques pistes pour d\u00e9busquer ceux qui entretiennent le flou.<\/p>\n<p>On y retrouve les promesses de :<\/p>\n<ul>\n<li>profits tr\u00e8s \u00e9lev\u00e9s et d\u2019acc\u00e8s \u00e0 des produits au rendement sup\u00e9rieur aux taux du march\u00e9 ;<\/li>\n<li>b\u00e9n\u00e9ficier d\u2019offres promotionnelles exceptionnelles et exclusives ;<\/li>\n<li>pouvoir acc\u00e9der \u00e0 des statuts prestigieux au sein du r\u00e9seau ;<\/li>\n<li>bonus sous forme de produits de luxe en fonction de la r\u00e9ussite du membre.<\/li>\n<\/ul>\n<p>Les m\u00e9thodes utilis\u00e9es pour le recrutement sont :<\/p>\n<ul>\n<li>un endoctrinement et une pression psychologique \u00e0 prendre part au r\u00e9seau ;<\/li>\n<li>l\u2019utilisation d\u2019un champ lexical relatif \u00e0 l\u2019argent rapide et facile ;<\/li>\n<li>l\u2019utilisation de chaines vid\u00e9os d\u00e9di\u00e9es et privatives ;<\/li>\n<li>des r\u00e9unions d\u2019information payantes auxquelles on acc\u00e8de sur invitation ;<\/li>\n<li>l\u2019usage des r\u00e9seaux sociaux pour mettre en avant le train de vie luxueux des membres importants du r\u00e9seau.<\/li>\n<\/ul>\n<p>Ces \u00e9l\u00e9ments (non exhaustifs) sont des indices permettant de s\u2019apercevoir que l\u2019on est face \u00e0 un syst\u00e8me frauduleux. La vigilance est donc de mise.<\/p>\n<p>Chaque victime de ce genre de syst\u00e8me peut se rapprocher de la DGCCRF ou d\u00e9poser plainte aupr\u00e8s de la gendarmerie, de la police ou du procureur de la R\u00e9publique.<\/p>\n<p><span style=\"text-decoration: underline;\">Source<\/span> : Actualit\u00e9 de la DGCCRF du 22 septembre 2022 : \u00ab Marketing de r\u00e9seau (mlm) : m\u00e9fiez-vous des promesses d\u2019enrichissement facile ! \u00bb<\/p>\n<p><a title=\"Marketing de r\u00e9seau : l\u2019arbre qui cache la pyramide\u2026\" href=\"https:\/\/www.weblex.fr\/weblex-actualite\/marketing-de-reseau-et-systemes-pyramidaux-faites-la-difference\" rel=\"nofollow noopener\" target=\"_blank\">Marketing de r\u00e9seau : l\u2019arbre qui cache la pyramide\u2026 <\/a>\u00a9 Copyright WebLex &#8211; 2022<\/p>\n<\/div>\n<p><img src='https:\/\/www.weblex.fr\/images\/flux_actus\/pyramide.jpg'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de r\u00e9seau ou multi-level marketing (MLM) est une fa\u00e7on de commercer en impliquant directement son r\u00e9seau dans la promotion et la distribution de son produit. Derri\u00e8re la promesse d\u2019un profit rapide, la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF) appelle \u00e0 la vigilance\u2026<\/p>\n","protected":false},"author":0,"featured_media":6646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de r\u00e9seau et syst\u00e8mes pyramidaux : faites la diff\u00e9rence ! - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/marketing-de-reseau-et-systemes-pyramidaux-faites-la-difference\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de r\u00e9seau et syst\u00e8mes pyramidaux : faites la diff\u00e9rence ! - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Le marketing de r\u00e9seau ou multi-level marketing (MLM) est une fa\u00e7on de commercer en impliquant directement son r\u00e9seau dans la promotion et la distribution de son produit. 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