{"id":6353,"date":"2022-08-29T05:45:00","date_gmt":"2022-08-29T03:45:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/influenceurs-lamf-et-larpp-elargissent-leur-cooperation\/"},"modified":"2022-08-29T05:45:00","modified_gmt":"2022-08-29T03:45:00","slug":"influenceurs-lamf-et-larpp-elargissent-leur-cooperation","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/influenceurs-lamf-et-larpp-elargissent-leur-cooperation\/","title":{"rendered":"Influenceurs : l\u2019AMF et l\u2019ARPP \u00e9largissent leur coop\u00e9ration"},"content":{"rendered":"

Alors que la publicit\u00e9 en ligne pour des produits financiers augmente, au m\u00eame titre que la volatilit\u00e9 des produits en question, les d\u00e9rives se multiplient. Une situation qui pousse les autorit\u00e9s \u00e0 coop\u00e9rer pour se doter d\u2019outils adapt\u00e9s\u2026<\/p>\n

\n

Une coop\u00e9ration renforc\u00e9e pour l\u2019AMF et l\u2019ARPP<\/h2>\n

Depuis 2011, l\u2019Autorit\u00e9 des March\u00e9s Financiers (AMF) et l\u2019Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) collaborent dans le cadre d\u2019une convention de partenariat sur la communication du secteur des services financiers.<\/p>\n

Le 19 juillet 2022, cette coop\u00e9ration s\u2019est renforc\u00e9e avec la signature d\u2019un avenant qui est venu \u00e9largir le cadre de leur partenariat.<\/p>\n

Avec ce nouvel avenant les 2 autorit\u00e9s \u00e9tablissent un programme de travail commun pour 2022 et 2023.<\/p>\n

Dans ce programme, il est pr\u00e9vu un \u00e9change de comp\u00e9tences respectives, ainsi que la mise \u00e0 jour et la cr\u00e9ation de recommandations concernant les activit\u00e9s relatives aux cryptoactifs et \u00e0 la finance durable.<\/p>\n

Il est \u00e9galement pr\u00e9vu de resserrer la collaboration sur le sujet des influenceurs qui proposent, par le biais des r\u00e9seaux sociaux, des investissements financiers, parfois de mani\u00e8re trompeuse, sans \u00e9voquer les risques que cela repr\u00e9sente, voire m\u00eame sans \u00e9voquer l\u2019\u00e9ventuel aspect r\u00e9mun\u00e9r\u00e9 de la publication.<\/p>\n

De cette coop\u00e9ration devrait naitre un Certificat de l\u2019influence responsable. Attribu\u00e9 par l\u2019ARPP, ce certificat devrait permettre de rassurer les marques souhaitant travailler avec les influenceurs, ainsi que leur public<\/p>\n

Source : L’AMF et l’ARPP renforcent leur collaboration en faveur d’une publicit\u00e9 claire et responsable dans le domaine des produits financiers<\/p>\n

Les influenceurs dans l\u2019\u0153il des autorit\u00e9s\u2026<\/a> \u00a9 Copyright WebLex – 2022<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que la publicit\u00e9 en ligne pour des produits financiers augmente, au m\u00eame titre que la volatilit\u00e9 des produits en question, les d\u00e9rives se multiplient. Une situation qui pousse les autorit\u00e9s \u00e0 coop\u00e9rer pour se doter d\u2019outils adapt\u00e9s\u2026<\/p>\n","protected":false},"author":0,"featured_media":6354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-6353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\nInfluenceurs : l\u2019AMF et l\u2019ARPP \u00e9largissent leur coop\u00e9ration - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/influenceurs-lamf-et-larpp-elargissent-leur-cooperation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influenceurs : l\u2019AMF et l\u2019ARPP \u00e9largissent leur coop\u00e9ration - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Alors que la publicit\u00e9 en ligne pour des produits financiers augmente, au m\u00eame titre que la volatilit\u00e9 des produits en question, les d\u00e9rives se multiplient. 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