{"id":630,"date":"2021-02-04T05:45:00","date_gmt":"2021-02-04T04:45:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/concurrence-deloyale-gare-aux-tracts-publicitaires\/"},"modified":"2021-04-10T03:00:02","modified_gmt":"2021-04-10T01:00:02","slug":"concurrence-deloyale-gare-aux-tracts-publicitaires","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/concurrence-deloyale-gare-aux-tracts-publicitaires\/","title":{"rendered":"Concurrence d\u00e9loyale : gare aux tracts publicitaires !"},"content":{"rendered":"

M\u00e9contente de la distribution, par une entreprise discount, de tracts publicitaires mentionnant ses produits, une soci\u00e9t\u00e9 d\u00e9cide de lui r\u00e9clamer une indemnisation pour concurrence d\u00e9loyale. \u00ab Concurrence d\u00e9loyale ? Lisez mieux les tracts\u2026 \u00bb, r\u00e9torque l\u2019int\u00e9ress\u00e9e\u2026<\/p>\n

\n

Concurrence d\u00e9loyale : le point sur les tracts publicitaires<\/h2>\n

Une soci\u00e9t\u00e9 con\u00e7oit et produit, sous sa propre marque, des articles de sport et de loisirs, qu\u2019elle commercialise via un r\u00e9seau de distribution s\u00e9lective.<\/p>\n

Une entreprise discount, qui vend des produits alimentaires et divers articles de bazar, et qui n\u2019appartient pas \u00e0 ce r\u00e9seau, d\u00e9cide de lancer une op\u00e9ration promotionnelle.<\/p>\n

Elle distribue, \u00e0 cette fin, des tracts qui pr\u00e9sentent les produits de la marque d\u00e9tenue par la soci\u00e9t\u00e9 en vue de leur commercialisation.<\/p>\n

Un acte de concurrence d\u00e9loyale, selon celle-ci, qui rappelle que les tracts distribu\u00e9s par l\u2019entreprise discount sont de m\u00e9diocre qualit\u00e9, et d\u00e9valorisent ses produits en les pr\u00e9sentant, p\u00eale-m\u00eale, au milieu d\u2019autres produits bas de gamme.<\/p>\n

\u00ab P\u00eale-m\u00eale ? Justement non \u00bb, r\u00e9torque l\u2019entreprise discount, qui rappelle \u00e0 son tour que les tracts isolent des autres les produits de la marque en question, ce qui emp\u00eache leur assimilation par le consommateur.<\/p>\n

\u00ab Peu importe \u00bb, r\u00e9torque le juge, qui souligne que la concurrence d\u00e9loyale peut r\u00e9sulter de la pi\u00e8tre qualit\u00e9 des tracts, et de l\u2019environnement bas de gamme qu\u2019ils pr\u00e9sentent.<\/p>\n

Et ce, m\u00eame s\u2019il n\u2019existe pas de risque de confusion entre les produits de la marque et les autres\u2026<\/p>\n

Source : Arr\u00eat de la Cour de cassation, chambre commerciale, du 18 novembre 2020, n\u00b0 19-13479<\/p>\n

Concurrence d\u00e9loyale : gare aux d\u00e9 \u00ab tract \u00bb eurs !<\/a> \u00a9 Copyright WebLex – 2021<\/p>\n<\/div>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e9contente de la distribution, par une entreprise discount, de tracts publicitaires mentionnant ses produits, une soci\u00e9t\u00e9 d\u00e9cide de lui r\u00e9clamer une indemnisation pour concurrence d\u00e9loyale. \u00ab Concurrence d\u00e9loyale ? Lisez mieux les tracts\u2026 \u00bb, r\u00e9torque l\u2019int\u00e9ress\u00e9e\u2026<\/p>\n","protected":false},"author":0,"featured_media":3824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\nConcurrence d\u00e9loyale : gare aux tracts publicitaires ! - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/concurrence-deloyale-gare-aux-tracts-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concurrence d\u00e9loyale : gare aux tracts publicitaires ! - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"M\u00e9contente de la distribution, par une entreprise discount, de tracts publicitaires mentionnant ses produits, une soci\u00e9t\u00e9 d\u00e9cide de lui r\u00e9clamer une indemnisation pour concurrence d\u00e9loyale. \u00ab Concurrence d\u00e9loyale ? 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