Une association notoire cr\u00e9e une campagne publicitaire pour d\u00e9noncer la maltraitance animale. Quelques jours plus tard, une autre association d\u00e9cide de d\u00e9tourner cette campagne d\u2019information pour servir sa propre cause. Un acte de parasitisme qui m\u00e9rite indemnisation, selon l\u2019association notoire\u2026 A tort ou \u00e0 raison ?<\/p>\n
\n
Parasitisme : les associations sont-elles concern\u00e9es ?<\/h2>\n
Pour rappel, le parasitisme est un acte de concurrence d\u00e9loyale qui consiste, pour un agent \u00e9conomique, \u00e0 s\u2019immiscer \u00ab dans le sillage d\u2019un autre afin de tirer profit sans rien d\u00e9penser et ind\u00fbment de ses efforts, de ses investissements, de sa notori\u00e9t\u00e9 et de son savoir-faire \u00bb.<\/p>\n
Le juge a r\u00e9cemment pr\u00e9cis\u00e9 qu\u2019une indemnisation pour parasitisme pouvait \u00eatre demand\u00e9e, peu importe le statut juridique ou l\u2019activit\u00e9 des parties.<\/p>\n
Dans cette affaire, une association de protection des animaux cr\u00e9e une campagne publicitaire pour d\u00e9noncer la maltraitance animale. Quelques jours plus tard, une autre association d\u00e9cide de d\u00e9tourner cette campagne pour servir sa cause, et d\u00e9noncer la procr\u00e9ation m\u00e9dicalement assist\u00e9e (PMA) sans p\u00e8re et la gestation pour autrui (GPA).<\/p>\n
Estimant qu\u2019il s\u2019agit d\u2019un acte de parasitisme, l\u2019association de protection des animaux demande des dommages-int\u00e9r\u00eats\u2026<\/p>\n
\u00ab Non ! \u00bb, r\u00e9torque la 2e association pour qui les actes de parasitisme ne peuvent \u00eatre commis que par un op\u00e9rateur \u00e9conomique dans le but de tirer un profit \u00e9conomique. Ce qui n\u2019est pas le cas ici, puisque cette campagne d\u2019information a uniquement \u00e9t\u00e9 d\u00e9tourn\u00e9e \u00e0 des fins politiques.<\/p>\n
De plus, elle rappelle que la reprise humoristique d\u2019une telle campagne pour prot\u00e9ger la sant\u00e9 humaine entre dans le cadre de la libert\u00e9 d\u2019expression et ne peut donc \u00eatre fautive. D\u2019autant qu\u2019elle n\u2019a pas eu la volont\u00e9 de nuire \u00e0 l\u2019autre association.<\/p>\n
\u00ab Peu importe ! \u00bb, r\u00e9pond le juge, qui rejette cette argumentation et pr\u00e9cise qu\u2019une indemnisation pour acte de parasitisme peut \u00eatre demand\u00e9e quels que soient le statut juridique ou l’activit\u00e9 des parties.<\/p>\n
En outre, la 2e association a lanc\u00e9 sa campagne d\u2019information seulement quelques jours apr\u00e8s celle de l\u2019association qui lutte contre la maltraitance animale, en d\u00e9tournant la campagne d\u2019origine, montrant ainsi la volont\u00e9 de r\u00e9cup\u00e9rer son savoir-faire et ses efforts tout en profitant de sa notori\u00e9t\u00e9.<\/p>\n
Enfin, la campagne d\u2019information de la 2e association a conduit \u00e0 une perte de clart\u00e9 et d\u2019efficacit\u00e9 de la campagne d\u2019origine, qui s\u2019est retrouv\u00e9e affaiblie et associ\u00e9e \u00e0 une cause qui lui est \u00e9trang\u00e8re, voire oppos\u00e9e.<\/p>\n
Il y a donc bien ici parasitisme, selon le juge, peu importe qu\u2019il y ait eu ou non une volont\u00e9 de nuire. La 2e association doit donc indemniser la 1re.<\/p>\n
Source : Arr\u00eat de la Cour de cassation, chambre commerciale, du 16 f\u00e9vrier 2022, n\u00b020-13542<\/p>\n
Association : attention au parasitisme !<\/a> \u00a9 Copyright WebLex – 2022<\/p>\n<\/div>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Une association notoire cr\u00e9e une campagne publicitaire pour d\u00e9noncer la maltraitance animale. Quelques jours plus tard, une autre association d\u00e9cide de d\u00e9tourner cette campagne d\u2019information pour servir sa propre cause. Un acte de parasitisme qui m\u00e9rite indemnisation, selon l\u2019association notoire\u2026 A tort ou \u00e0 raison ?<\/p>\n","protected":false},"author":0,"featured_media":5856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\n
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