{"id":5849,"date":"2022-03-01T05:47:00","date_gmt":"2022-03-01T04:47:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/reseaux-sociaux-attention-a-la-publicite-en-faveur-de-lalcool\/"},"modified":"2022-03-01T05:47:00","modified_gmt":"2022-03-01T04:47:00","slug":"reseaux-sociaux-attention-a-la-publicite-en-faveur-de-lalcool","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/reseaux-sociaux-attention-a-la-publicite-en-faveur-de-lalcool\/","title":{"rendered":"R\u00e9seaux sociaux : attention \u00e0 la publicit\u00e9 en faveur de l\u2019alcool !"},"content":{"rendered":"

Sur les r\u00e9seaux sociaux, de nombreux influenceurs font de la publicit\u00e9 en faveur de l\u2019alcool, sans pour autant inscrire les mentions normalement obligatoires qui sont pr\u00e9vues par la loi Evin. Est-ce licite ?<\/p>\n

\n

R\u00e9seaux sociaux = respect de la loi Evin<\/h2>\n

En France, la r\u00e9glementation encadrant la publicit\u00e9 de l\u2019alcool est connue sous le nom de \u00ab loi Evin \u00bb.<\/p>\n

Elle pr\u00e9voit, notamment, que la publicit\u00e9, directe ou indirecte, en faveur de l\u2019alcool sur les services de communications (t\u00e9l\u00e9vision, ordinateur, radio, etc.) est interdite lorsqu\u2019elle vise la jeunesse.<\/p>\n

En outre, toute publicit\u00e9 en faveur de l\u2019alcool doit \u00eatre assortie d’un message de caract\u00e8re sanitaire pr\u00e9cisant que \u00ab l’abus d’alcool est dangereux pour la sant\u00e9 \u00bb.<\/p>\n

Enfin, la publicit\u00e9 est limit\u00e9e \u00e0 l’indication du degr\u00e9 volumique d’alcool, de l’origine, de la d\u00e9nomination, de la composition du produit, du nom et de l’adresse du fabricant, des agents et des d\u00e9positaires, ainsi que du mode d’\u00e9laboration, des modalit\u00e9s de vente et du mode de consommation du produit.<\/p>\n

La loi Evin doit \u00eatre imp\u00e9rativement respect\u00e9e par les \u00ab influenceurs \u00bb et les marques qui signent des contrats avec eux. A d\u00e9faut, ils peuvent \u00eatre attaqu\u00e9s en justice. A cet effet, notez que le gouvernement a habilit\u00e9 des associations de lutte contre les addictions \u00e0 agir en justice et \u00e0 veiller au respect de la r\u00e9glementation.<\/p>\n

Source : R\u00e9ponse minist\u00e9rielle Paluszkiewicz, Assembl\u00e9e Nationale, du 22 f\u00e9vrier 2022, n\u00b0 22450<\/p>\n

R\u00e9seaux sociaux : attention \u00e0 la publicit\u00e9 en faveur de l\u2019alcool !<\/a> \u00a9 Copyright WebLex – 2022<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur les r\u00e9seaux sociaux, de nombreux influenceurs font de la publicit\u00e9 en faveur de l\u2019alcool, sans pour autant inscrire les mentions normalement obligatoires qui sont pr\u00e9vues par la loi Evin. Est-ce licite ?<\/p>\n","protected":false},"author":0,"featured_media":5850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-5849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\nR\u00e9seaux sociaux : attention \u00e0 la publicit\u00e9 en faveur de l\u2019alcool ! - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/reseaux-sociaux-attention-a-la-publicite-en-faveur-de-lalcool\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux : attention \u00e0 la publicit\u00e9 en faveur de l\u2019alcool ! - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Sur les r\u00e9seaux sociaux, de nombreux influenceurs font de la publicit\u00e9 en faveur de l\u2019alcool, sans pour autant inscrire les mentions normalement obligatoires qui sont pr\u00e9vues par la loi Evin. 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