{"id":5366,"date":"2021-04-02T01:25:00","date_gmt":"2021-04-01T23:25:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/cest-lhistoire-dune-entreprise-qui-a-la-lecture-du-site-web-dun-concurrent-a-une-impression-de-deja-vu\/"},"modified":"2021-04-02T01:25:00","modified_gmt":"2021-04-01T23:25:00","slug":"cest-lhistoire-dune-entreprise-qui-a-la-lecture-du-site-web-dun-concurrent-a-une-impression-de-deja-vu","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/la-petite-histoire-du-jour\/cest-lhistoire-dune-entreprise-qui-a-la-lecture-du-site-web-dun-concurrent-a-une-impression-de-deja-vu\/","title":{"rendered":"C\u2019est l\u2019histoire d\u2019une entreprise qui, \u00e0 la lecture du site web d\u2019un concurrent, a une impression de d\u00e9j\u00e0-vu\u2026"},"content":{"rendered":"
\n

C\u2019est l\u2019histoire d\u2019une entreprise qui, \u00e0 la lecture du site web d\u2019un concurrent, a une impression de d\u00e9j\u00e0-vu\u2026<\/p>\n

Une entreprise qui vend des saunas en fait la promotion sur son site web d\u2019e-commerce : pour chaque \u00e9quipement, une fiche descriptive d\u00e9taille le produit et un avis d\u2019expert met en valeur ses qualit\u00e9s. Avis d\u2019expert qu\u2019elle retrouve sur le site web d\u2019un concurrent, reproduits \u00e0 l\u2019identique !<\/p>\n

Un proc\u00e9d\u00e9 qui caract\u00e9rise une concurrence d\u00e9loyale, selon l\u2019entreprise qui r\u00e9clame au concurrent une indemnisation. Ce qu\u2019il conteste : tout en reconnaissant avoir effectivement recopi\u00e9 ces avis d\u2019experts, il r\u00e9torque que cela n\u2019a conduit \u00e0 aucune perte de client\u00e8le ou de chiffre d\u2019affaires pour l\u2019entreprise, et donc aucun pr\u00e9judice. Faute de pr\u00e9judice, pas d\u2019indemnisation\u2026<\/p>\n

\u00ab Non \u00bb, tranche le juge qui consid\u00e8re que l\u2019attitude du concurrent, ici le fait de s\u2019immiscer dans le sillage de l\u2019entreprise pour tirer, sans rien d\u00e9penser, un profit de son savoir-faire, constitue un acte de \u00ab parasitisme commercial \u00bb, dont il d\u00e9coule n\u00e9cessairement un pr\u00e9judice pour elle\u2026 qui doit donc \u00eatre indemnis\u00e9e !<\/p>\n

<\/p>\n

Arr\u00eat de la Cour de cassation, chambre commerciale, du 17 mars 2021, n\u00b0 19-10414<\/a><\/p>\n

La petite histoire du jour<\/a><\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est l\u2019histoire d\u2019une entreprise qui, \u00e0 la lecture du site web d\u2019un concurrent, a une impression de d\u00e9j\u00e0-vu\u2026<\/div>\n","protected":false},"author":0,"featured_media":4353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-petite-histoire-du-jour"],"acf":[],"yoast_head":"\nC\u2019est l\u2019histoire d\u2019une entreprise qui, \u00e0 la lecture du site web d\u2019un concurrent, a une impression de d\u00e9j\u00e0-vu\u2026 - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/cest-lhistoire-dune-entreprise-qui-a-la-lecture-du-site-web-dun-concurrent-a-une-impression-de-deja-vu\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u2019est l\u2019histoire d\u2019une entreprise qui, \u00e0 la lecture du site web d\u2019un concurrent, a une impression de d\u00e9j\u00e0-vu\u2026 - 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