{"id":5229,"date":"2022-05-03T05:47:00","date_gmt":"2022-05-03T03:47:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/pharmaciens-attention-a-la-confusion-entre-information-et-publicite\/"},"modified":"2022-05-03T05:47:00","modified_gmt":"2022-05-03T03:47:00","slug":"pharmaciens-attention-a-la-confusion-entre-information-et-publicite","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/pharmaciens-attention-a-la-confusion-entre-information-et-publicite\/","title":{"rendered":"Pharmaciens : attention \u00e0 la confusion entre information et publicit\u00e9"},"content":{"rendered":"

Des articles parus dans les journaux font la promotion d\u2019un laboratoire de biologie m\u00e9dicale\u2026 et des pharmaciens qui le composent… Ce qui n\u2019\u00e9chappe pas \u00e0 l\u2019ordre des pharmaciens, qui y voit un probl\u00e8me d\u00e9ontologique\u2026<\/p>\n

\n

Pas de publicit\u00e9 en faveur d’un laboratoire de biologie !<\/h2>\n

4 articles consacr\u00e9s \u00e0 un laboratoire de biologie m\u00e9dicale paraissent dans la presse r\u00e9gionale destin\u00e9e au grand public du territoire o\u00f9 la soci\u00e9t\u00e9 est implant\u00e9e.<\/p>\n

Ces articles font la promotion de la soci\u00e9t\u00e9, ainsi que des pharmaciens biologistes qui la composent, et \u00e9voquent, en termes \u00e9logieux, ses performances techniques, ainsi que l’essor de son activit\u00e9 \u00e9conomique, sans se borner \u00e0 une simple information du lecteur.<\/p>\n

Ce qui pose un probl\u00e8me d\u00e9ontologique \u00e0 l\u2019ordre des pharmaciens, puisque ces professionnels ont l\u2019interdiction de recourir \u00e0 \u00ab toute forme de publicit\u00e9 ou de promotion, directe ou indirecte, en faveur d’un laboratoire de biologie m\u00e9dicale \u00bb.<\/p>\n

Une interdiction non respect\u00e9e par les pharmaciens biologistes ce qui justifie, selon l\u2019ordre, une interdiction d\u2019exercer pendant 1 mois.<\/p>\n

\u00ab Nous ne sommes pas responsables \u00bb, contestent les pharmaciens biologistes, qui expliquent ne pas \u00eatre \u00e0 l\u2019initiative de ces publications.<\/p>\n

\u00ab Peu importe \u00bb, r\u00e9pond le juge, puisqu\u2019il leur appartient de veiller au respect de leurs obligations d\u00e9ontologiques et r\u00e9glementaires\u2026 ce qu\u2019ils n\u2019ont pas fait ici. L\u2019interdiction temporaire d\u2019exercice prononc\u00e9e par l\u2019ordre des pharmaciens est donc confirm\u00e9e.<\/p>\n

Source : Arr\u00eat du Conseil d\u2019Etat du 15 avril 20222, n\u00b0 440308<\/p>\n

Pharmaciens : attention \u00e0 la confusion entre information et publicit\u00e9<\/a> \u00a9 Copyright WebLex – 2022<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Des articles parus dans les journaux font la promotion d\u2019un laboratoire de biologie m\u00e9dicale\u2026 et des pharmaciens qui le composent… Ce qui n\u2019\u00e9chappe pas \u00e0 l\u2019ordre des pharmaciens, qui y voit un probl\u00e8me d\u00e9ontologique\u2026<\/p>\n","protected":false},"author":0,"featured_media":5230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\nPharmaciens : attention \u00e0 la confusion entre information et publicit\u00e9 - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/pharmaciens-attention-a-la-confusion-entre-information-et-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaciens : attention \u00e0 la confusion entre information et publicit\u00e9 - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Des articles parus dans les journaux font la promotion d\u2019un laboratoire de biologie m\u00e9dicale\u2026 et des pharmaciens qui le composent... 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