Parce qu\u2019elle s\u2019estime victime d\u2019actes de concurrence d\u00e9loyale, une entreprise r\u00e9clame une indemnisation \u00e0 un concurrent. Mais encore faut-il avoir une bonne raison pour cela, r\u00e9torque l\u2019int\u00e9ress\u00e9\u2026<\/p>\n
\n
Parasitisme : si, et seulement si\u2026<\/h2>\n
Une entreprise exerce une activit\u00e9 de commerce de vente ambulante de volailles sur des march\u00e9s.<\/p>\n
Accusant un concurrent d\u2019actes de parasitisme, elle d\u00e9cide de lui r\u00e9clamer une indemnisation.<\/p>\n
Pour m\u00e9moire, le parasitisme est un acte de concurrence d\u00e9loyale, qui consiste, pour une entreprise, \u00e0 se placer dans le sillage d’une autre afin de tirer profit, sans rien d\u00e9penser, de ses efforts et de son savoir-faire, de la notori\u00e9t\u00e9 qu\u2019elle a acquise ou des investissements qu\u2019elle a r\u00e9alis\u00e9s.<\/p>\n
Ce qui est le cas ici, soutient l\u2019entreprise : le concurrent exerce un commerce identique au sien, son logo et les prix et promotions qu\u2019il pratique sont similaires aux siens, il indique que ses produits sont, comme les siens, issus d\u2019une vente directe des producteurs ou \u00e9leveurs, ses employ\u00e9s portent, comme les siens, une cravate et une veste de chef blanche, etc.<\/p>\n
\u00ab Rien d\u2019original \u00bb, r\u00e9torque le concurrent, qui pr\u00e9cise que son logo pr\u00e9sente des diff\u00e9rences sensibles avec celui de l\u2019entreprise, qui ne peuvent donc pas pr\u00eater \u00e0 confusion, que les prix et promotions qu\u2019il pratique ne sont pas totalement identiques \u00e0 ceux de l\u2019entreprise, et que si ses employ\u00e9s sont habill\u00e9s de la sorte, c\u2019est dans le seul but de respecter les r\u00e8gles d\u2019hygi\u00e8ne applicables aux commerces de bouche de qualit\u00e9.<\/p>\n
De plus, poursuit-il, son activit\u00e9 est certes similaire \u00e0 celle de l\u2019entreprise, mais il l\u2019exerce sur des territoires et aupr\u00e8s d\u2019une client\u00e8le diff\u00e9rents des siens. Ce qui l\u2019exon\u00e8re de toute indemnisation !<\/p>\n
Une position partag\u00e9e par le juge, qui indique que tous les \u00e9l\u00e9ments invoqu\u00e9s par l\u2019entreprise ne sont pas originaux, mais bel et bien banals.<\/p>\n
D\u00e8s lors, ils ne constituent pas une valeur \u00e9conomique individualis\u00e9e susceptible d\u2019\u00eatre prot\u00e9g\u00e9e au titre du parasitisme.<\/p>\n
La demande d\u2019indemnisation de l\u2019entreprise est donc rejet\u00e9e\u2026<\/p>\n
Source : Arr\u00eat de la Cour de cassation, chambre commerciale, du 10 f\u00e9vrier 2021, n\u00b0 18-21238 (NP)<\/p>\n
Concurrence d\u00e9loyale : \u00ab elle est o\u00f9 la poulette ? \u00bb<\/a>\u00a9 Copyright WebLex – 2021<\/p>\n<\/div>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Parce qu\u2019elle s\u2019estime victime d\u2019actes de concurrence d\u00e9loyale, une entreprise r\u00e9clame une indemnisation \u00e0 un concurrent. Mais encore faut-il avoir une bonne raison pour cela, r\u00e9torque l\u2019int\u00e9ress\u00e9\u2026<\/p>\n","protected":false},"author":0,"featured_media":3616,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"\n
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