{"id":3186,"date":"2021-03-26T05:47:00","date_gmt":"2021-03-26T04:47:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/ecologie-le-secteur-de-la-publicite-sengage\/"},"modified":"2021-03-26T05:47:00","modified_gmt":"2021-03-26T04:47:00","slug":"ecologie-le-secteur-de-la-publicite-sengage","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/ecologie-le-secteur-de-la-publicite-sengage\/","title":{"rendered":"Ecologie : le secteur de la publicit\u00e9 s\u2019engage !"},"content":{"rendered":"<p >Pour lutter contre le r\u00e9chauffement climatique, le Gouvernement souhaite \u00e9tablir des mesures visant \u00e0 r\u00e9duire l\u2019empreinte carbone de certains secteurs d\u2019activit\u00e9 dont celui de la publicit\u00e9 et de la communication. En attendant, quelques engagements ont d\u00e9j\u00e0 \u00e9t\u00e9 pris par les professionnels du secteur de la publicit\u00e9. Lesquels ?<\/p>\n<div>\n<h2> Les premiers engagements pour r\u00e9duire l\u2019empreinte carbone du secteur de la publicit\u00e9<\/h2>\n<p>Plusieurs mesures visant \u00e0 lutter contre le r\u00e9chauffement climatique sont \u00e0 l\u2019\u00e9tude, notamment dans le secteur de la communication et de la publicit\u00e9 :<\/p>\n<ul>\n<ul>\n<li>cr\u00e9ation d\u2019un affichage environnemental sur les produits et services ;<\/li>\n<li>interdiction de la publicit\u00e9 pour les \u00e9nergies fossiles ;<\/li>\n<li>encadrement des \u00e9crans dans les vitrines ;<\/li>\n<li>mise en place d\u2019une exp\u00e9rimentation \u00ab oui pub \u00bb pour diminuer les prospectus dans les boites aux lettres ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<\/ul>\n<p>En attendant, plusieurs engagements ont d\u00e9j\u00e0 \u00e9t\u00e9 pris par les principales fili\u00e8res du secteur de la publicit\u00e9 (agro-alimentaire, audiovisuel, automobile, affichage ext\u00e9rieur, presse magazine) :<\/p>\n<ul>\n<ul>\n<ul>\n<li>augmentation croissante de la publicit\u00e9 pour les v\u00e9hicules \u00e9lectriques ;<\/li>\n<li>retrait des publicit\u00e9s de la fili\u00e8re agro-alimentaire lors de la diffusion de tous les programmes \u00ab moins de 12 ans \u00bb ;<\/li>\n<li>augmentation de la place accord\u00e9e \u00e0 des communications au service de la transition \u00e9cologique ;<\/li>\n<li>r\u00e9duction des produits \u00e0 forte empreinte carbone offerts dans les jeux t\u00e9l\u00e9vis\u00e9s ;<\/li>\n<li>mise \u00e0 disposition d\u2019outils de calcul de l\u2019impact carbone pour les \u00e9diteurs ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>Le but de ces engagements est de sensibiliser les consommateurs et de porter une attention particuli\u00e8re aux messages qui leur sont diffus\u00e9s, tout en favorisant la formation des futurs professionnels du secteur de la publicit\u00e9 et de la communication.<\/p>\n<p>Source : Communiqu\u00e9 de presse du Minist\u00e8re de la transition \u00e9cologique du 23 mars 2021<\/p>\n<p><a title=\"WebLex - Ecologie : le secteur de la publicit\u00e9 s\u2019engage !\" href=\"https:\/\/www.weblex.fr\/weblex-actualite\/ecologie-le-secteur-de-la-publicite-sengage\" target=\"_blank\" rel=\"noopener\">Ecologie : le secteur de la publicit\u00e9 s\u2019engage !<\/a> \u00a9 Copyright WebLex &#8211; 2021<\/p>\n<\/div>\n<p><img src='https:\/\/www.weblex.fr\/images\/flux_actus\/publiciteverte.jpg'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour lutter contre le r\u00e9chauffement climatique, le Gouvernement souhaite \u00e9tablir des mesures visant \u00e0 r\u00e9duire l\u2019empreinte carbone de certains secteurs d\u2019activit\u00e9 dont celui de la publicit\u00e9 et de la communication. En attendant, quelques engagements ont d\u00e9j\u00e0 \u00e9t\u00e9 pris par les professionnels du secteur de la publicit\u00e9. Lesquels ?<\/p>\n","protected":false},"author":1,"featured_media":3187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecologie : le secteur de la publicit\u00e9 s\u2019engage ! - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/ecologie-le-secteur-de-la-publicite-sengage\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecologie : le secteur de la publicit\u00e9 s\u2019engage ! - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"Pour lutter contre le r\u00e9chauffement climatique, le Gouvernement souhaite \u00e9tablir des mesures visant \u00e0 r\u00e9duire l\u2019empreinte carbone de certains secteurs d\u2019activit\u00e9 dont celui de la publicit\u00e9 et de la communication. 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