{"id":11099,"date":"2024-11-15T00:00:00","date_gmt":"2024-11-14T23:00:00","guid":{"rendered":"https:\/\/www.cabinet-magar.fr\/actualites\/influence-commerciale-des-regles-reprecisees\/"},"modified":"2024-11-15T00:00:00","modified_gmt":"2024-11-14T23:00:00","slug":"influence-commerciale-des-regles-reprecisees","status":"publish","type":"post","link":"https:\/\/www.cabinet-magar.fr\/de\/actualites\/influence-commerciale-des-regles-reprecisees\/","title":{"rendered":"Influence commerciale\u202f: des r\u00e8gles repr\u00e9cis\u00e9es"},"content":{"rendered":"<p>L\u2019activit\u00e9 d\u2019influenceur, apr\u00e8s avoir connu une croissance rapide, a d\u00fb \u00eatre r\u00e9gul\u00e9e afin d\u2019\u00e9viter les d\u00e9rives. Un cadre europ\u00e9en a \u00e9t\u00e9 pos\u00e9 en ce sens, et apr\u00e8s des observations de la Commission europ\u00e9enne, la France adapte ses r\u00e8gles locales pour mieux se conformer aux attentes europ\u00e9ennes\u2026<\/p>\n<h2>Mise \u00e0 jour des r\u00e8gles applicables aux influenceurs<\/h2>\n<p>Ces derni\u00e8res ann\u00e9es, les influenceurs ont afflu\u00e9 sur les r\u00e9seaux sociaux et de nombreuses marques ont souhait\u00e9 b\u00e9n\u00e9ficier de leur visibilit\u00e9 pour vendre leurs produits.<\/p>\n<p>Une ru\u00e9e vers l\u2019or qui a entrain\u00e9 de nombreuses d\u00e9rives et a pouss\u00e9 les pouvoirs publics, fran\u00e7ais et europ\u00e9ens, \u00e0 poser un cadre afin de limiter les exc\u00e8s, de mieux informer et de prot\u00e9ger les consommateurs cibles.<\/p>\n<p>La Commission europ\u00e9enne a \u00e9mis certaines observations concernant la l\u00e9gislation fran\u00e7aise en la mati\u00e8re, ce qui am\u00e8ne le Gouvernement \u00e0 adopter le dispositif, sur plusieurs axes\u202f:<\/p>\n<ul>\n<li>pr\u00e9ciser les interdictions concernant les publicit\u00e9s relatives au secteur de la sant\u00e9 et clarifier les sanctions encourues\u202f;<\/li>\n<li>assouplir les r\u00e8gles d\u2019informations des consommateurs concernant les images retouch\u00e9es ou g\u00e9n\u00e9r\u00e9es par intelligence artificielle\u202f;<\/li>\n<li>r\u00e9affirmer le principe du \u00ab\u202fpays d\u2019origine\u202f\u00bb pour ce qui est de la loi applicable aux entreprises relevant de l\u2019autorit\u00e9 d\u2019un autre \u00c9tat membre de l\u2019espace \u00e9conomique europ\u00e9en (EEE)\u202f;<\/li>\n<li>qualifier de pratique commerciale trompeuse l\u2019absence de l\u2019affichage de l\u2019intention commerciale sur les contenus r\u00e9mun\u00e9r\u00e9s\u202f;<\/li>\n<li>pr\u00e9ciser que les influenceurs bas\u00e9s en dehors du territoire de l\u2019Union europ\u00e9enne (UE), de la Suisse ou de l\u2019EEE, mais qui ciblent un public fran\u00e7ais doivent d\u00e9signer par \u00e9crit un repr\u00e9sentant sur le territoire de l\u2019UE\u202f; elles doivent \u00e9galement souscrire une assurance de responsabilit\u00e9 civile aupr\u00e8s d\u2019un assureur \u00e9tabli dans l\u2019UE.<\/li>\n<\/ul>\n<div>Sources :  <\/p>\n<ul>\n<li><a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000050456412\" rel=\"noopener\" target=\"_blank\">Ordonnance no 2024-978 du 6 novembre 2024 modifiant la loi no 2023-451 du 9 juin 2023 visant \u00e0 encadrer l&#8217;influence commerciale et \u00e0 lutter contre les d\u00e9rives des influenceurs sur les r\u00e9seaux sociaux<\/a><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.weblex.fr\/weblex-actualite\/influence-commerciale-des-regles-reprecisees\" target=\"_blank\" rel=\"noopener\">Influence commerciale : des r\u00e8gles repr\u00e9cis\u00e9es<\/a> &#8211; \u00a9 Copyright WebLex<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.weblex.fr\/sites\/default\/files\/actualites\/images\/Shutterstock_influencecommercialregle.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019activit\u00e9 d\u2019influenceur, apr\u00e8s avoir connu une croissance rapide, a d\u00fb \u00eatre r\u00e9gul\u00e9e afin d\u2019\u00e9viter les d\u00e9rives. Un cadre europ\u00e9en a \u00e9t\u00e9 pos\u00e9 en ce sens, et apr\u00e8s des observations de la Commission europ\u00e9enne, la France adapte ses r\u00e8gles locales pour mieux se conformer aux attentes europ\u00e9ennes\u2026<\/p>\n","protected":false},"author":0,"featured_media":11100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-11099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-juridique","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influence commerciale\u202f: des r\u00e8gles repr\u00e9cis\u00e9es - Cabinet Magar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cabinet-magar.fr\/actualites\/influence-commerciale-des-regles-reprecisees\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence commerciale\u202f: des r\u00e8gles repr\u00e9cis\u00e9es - Cabinet Magar\" \/>\n<meta property=\"og:description\" content=\"L\u2019activit\u00e9 d\u2019influenceur, apr\u00e8s avoir connu une croissance rapide, a d\u00fb \u00eatre r\u00e9gul\u00e9e afin d\u2019\u00e9viter les d\u00e9rives. 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